Ozinga is a family-owned, American company that provides concrete, bulk materials, and energy solutions while offering transportation services through an extensive network of truck, rail, barge, and ship terminals.
OZINGA BROS., INC
Ozinga was growing aggressively and wanted to continue on that trajectory. This required recruiting Ozinga-quality drivers to work for the company, despite union regulations that restricted incentives and an overall hiring surge within the industry.
Born to Build
Construction workers are often underappreciated. This campaign was built on recognizing the efforts, skills, and experience of these workers by celebrating their determination and offering them an opportunity to build a lasting legacy.
BORN TO BUILD VIDEO
The video centerpiece of the Born to Build campaign communicates the respect that Ozinga has for drivers and other tradespersons.
SOCIAL MEDIA ENGAGEMENT
On social media we paired the video with a letter from Ozinga’s CEO, Marty Ozinga IV, that connects the Born to Build message to Ozinga’s values and culture.
OTHER CAMPAIGN ELEMENTS
We used photography to portray working class heroes, building broader awareness and reinforcing the Born to Build message.
BILLBOARD AND LANDING PAGE
We also worked with Ozinga’s hiring managers and training staff to carry the Born to Build message and values throughout the hiring and training process.