Who.

F.H. PASCHEN

F. H. Paschen is one of the largest, most experienced, and most well-respected general contractors in the Midwest, with a growing reputation throughout the United States. Paschen has been providing a full range of construction services on projects in both the public and the private sector since 1975.

What.

-Brand Strategy
-Web Design
-Web Development
-Photography
-Digital Marketing

TYPECASTED

After working to improve every aspect of their organization, only to realize public perception hadn’t caught up with the fact they were so much more than road and bridge contractors, F. H. Paschen set out to bring perception in line with reality.

MORE PASCHEN

Paschen’s diverse experience and expertise comprises construction, rebuilding, renovation, and repair work across a broad range of project types. “More than you think” was designed to convey this without losing their small company philosophy: to provide personalized service and build relationships of confidence and trust with clients.

MESSAGING STRATEGY

A variable tagline strategy allows targeted messaging to shift perception around very specific ideas, broadening the perspective of who Paschen is and what Paschen can do.

More

Tenacity.

Versatility.

More Paschen.

MESSAGING STRATEGY

A variable tagline strategy allows targeted messaging to shift perception around very specific ideas, broadening the perspective of who Paschen is and what Paschen can do.

WEBSITE

A streamlined website draws visitors directly to case studies that demonstrate Paschen’s experience and expertise.

F.H. Paschen desktop home

WEBSITE

A streamlined website draws visitors directly to case studies that demonstrate Paschen’s experience and expertise.

PHOTOGRAPHY

Iconic photography with an emphasis on people, relationships, and scale of work draws attention to Paschen’s values: tenacity, versatility, ingenuity, and pride.

fhp collage

CASE STUDY

Case studies draw attention to Paschen’s expertise, while industry-specific landing pages showcase their broad experience.

F.H. Paschen case studies menu
FHP page for cultivate case study

DIGITAL MARKETING

Targeted social media campaigns drive customers, industry professionals, and prospective employees to pages designed to highlight Paschen’s dedication and commitment to both people and projects.

f.h. paschen web and app social
F.H. Paschen mobile

THE OUTCOME

Armed with clear, compelling tools, F. H. Paschen is actively shifting the way they are perceived by customers, competitors, and prospective employees. Paschen is pursuing (and winning) contracts for high-profile projects, recently completing work for Midway and O’Hare international Airports and the Chicago Transit Authority, while recruiting the best and brightest talent.