Cultivate to develop brand strategy for Alliance Glazing Technologies

Already a leader in the glazing industry, Alliance was initially interested in building a new website that reflects the company’s stature as a top-15 glazer and allows general contractors to vet the work they have already done. We ran a strategy workshop that will inform an overarching brand and messaging strategy, and we’ll use these foundational elements to build a new website — one that simultaneously tells a compelling, authentic story and helps demonstrate their expertise within the industry.