Website Development

You need a custom, results-driven website that’s grounded in strategy if you want to convert visitors into customers. Here are two such approaches:

Information sites

Information sites position a brand relative to its competitors and serve as a vetting tool by conveying credibility. We build in a way that’s easy to explore and maintain, keeping both the customer experience and the client objective top of mind through every phase of development. By providing users with clear direction, they gain a positive interaction with your brand while ensuring the measurement you want is easily tracked and shared.

J.C. Anderson website by cultivate
J.C. Anderson website by cultivate

E-commerce Sites

We build e-commerce sites as custom solutions that allow you flexibility in how you sell and manage your products. This can include custom backend pieces, built to help connect products and sales to the tools you already have. Straightforward, user-friendly, and built in a way that allows your products and services to remain the focus, your site will enhance your digital presence and your brand while encouraging your customers to take action.

Albert Whitman & Company website

Technology & Functionality

We build our websites with the right mix of custom technology and functionality. This ensures yours operates to your specifications, while creating the best user experience possible.

Content Management Systems

Content management systems allow you to easily manage your site and its content once built. We pick our platforms and build templates based on ease of use and flexibility, so that when we hand over the keys to your site, updates can be made without getting caught in any of the technical details. This approach allows you to implement changes while maintaining the front-end design.

We also offer custom development to extend your site’s functionality

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Responsive Design

In 2018, 52.2% of all website traffic worldwide is generated through mobile phones. This makes responsive design essential for your online presence. We build with this in mind, and ensure that each page stacks the way it’s intended while maintaining clean design and complete functionality.

larsen on film website
larsen on film mobile

Search Engine Optimization

What good is a website if your potential customers can’t find it? To make sure this happens, it’s essential that Google (and other search engines) can find and index your site in the most logical way possible. We start with on-page website optimization, utilizing keywords your target audience would most likely be searching for, and then carefully place those keywords within content that’s unique, insightful, and beneficial to your target audience. This generates content people want to link to — improving your overall SEO ranking in the most organic way possible.

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Open Graph

Sharing your website link on social media can sometimes bring unwieldy results in terms of the image, title, and text that accompany it. (That is, if they show up at all.) By utilizing Open Graph best practices, we integrate code into the backend of your website that ensures uniformity in link sharing, based on your visual preferences — meaning everything your followers see is selected by you. When your intent behind link-sharing is driving traffic back to your site, having this type of control helps control your message and increase your visibility.

fh paschen social media marketing
fh paschen social media marketing
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Brand Strategy

Together, let’s figure out what matters most so that you can shape perception and create meaningful connections — in the most pragmatic way possible.

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Creative
Marketing

When done right, marketing helps change the way your brand is perceived, expand awareness, and create experiences that matter.

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Photography

At its core, an impactful photograph is about communication — using visuals to convey a story. Our approach to photography is grounded in the belief that with a solid understanding of your objectives, we can capture the appropriate tone and use these visuals to tell the right story.

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