917 West 18th Street, Fifth Floor
Chicago, Illinois 60608
Brand means different things to different people. At Cultivate, we take a pragmatic approach to brand by defining it as the perception a group of people has about an organization, a product, or a service. We believe three things are true about brand:
Together, let’s figure out what matters most so that you can shape perception and create meaningful connections — in the most pragmatic way possible.
Your brand changes over time. What are you doing to shape its perception?
Ultimately, your brand is about the way people feel and think, and the decisions they make. What matters to you, and why? And what matters to them, and why?
We’re all about helping you figure out what matters most, starting with our strategy workshop. By discussing what it is, who we need to reach, what we need them to do, and how they will benefit, we’re able to develop a holistic, informed view of your organization and its culture, as well as your target audience. From there, we help you determine your messaging strategy, including identity and position, and how to communicate that in a meaningful and consistent way through words and visuals.
At its core, an impactful photograph is about communication — using visuals to convey a story. Our approach to photography is grounded in the belief that with a solid understanding of your objectives, we can capture the appropriate tone and use these visuals to tell the right story.LEARN MORE