Brand Strategy

Brand means different things to different people. At Cultivate, we take a pragmatic approach to brand by defining it as the perception a group of people has about an organization, a product, or a service. We believe three things are true about brand:

Brand is.

Together, let’s figure out what matters most so that you can shape perception and create meaningful connections — in the most pragmatic way possible.

Brand
happens.

Your brand changes over time. What are you doing to shape its perception?

Brand
matters.

Ultimately, your brand is about the way people feel and think, and the decisions they make. What matters to you, and why? And what matters to them, and why?

We’re all about helping you figure out what matters most, starting with our strategy workshop. By discussing what it is, who we need to reach, what we need them to do, and how they will benefit, we’re able to develop a holistic, informed view of your organization and its culture, as well as your target audience. From there, we help you determine your messaging strategy, including identity and position, and how to communicate that in a meaningful and consistent way through words and visuals.

We help drivers understand Ozinga has their back.

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Parents, teachers, and librarians recognize how valuable Boxcar Children books can be for developing young minds.

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boxcar children books

And millennials and jewelers alike realize a more convenient way to buy and sell wedding and engagement rings.

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Creative
Marketing

When done right, marketing helps change the way your brand is perceived, expand awareness, and create experiences that matter.

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Website
Development

You need a website designed to create a seamless, intuitive experience that leads users to convert via a clear call to action.

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Photography

At its core, an impactful photograph is about communication — using visuals to convey a story. Our approach to photography is grounded in the belief that with a solid understanding of your objectives, we can capture the appropriate tone and use these visuals to tell the right story.

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