Brand strategy.
Brand Strategy will unlock the full potential of your brand and leave a lasting impression on your target audience. Our team of seasoned experts is here to guide you through a transformative journey, strategically crafting a brand identity that sets you apart from the competition.
Experience the power of our Intensive Brand Sprint, a dynamic alternative to our standard brand strategy process. Through a series of immersive workshops conducted over just a few consecutive days, we rapidly design a prototype brand strategy that can be tested and implemented without delay. This focused investment unleashes the potential to swiftly elevate your brand and make an immediate impact in the marketplace.
A brand strategy consists of a competitive analysis, audience personas, and brand attributes. We’ll also build your identity, mission, and positioning statements, as well as a core message and brand narrative. And, sometimes your new brand will require a new name. These pieces work together to define your brand and provide both your team and ours with a consistent way to communicate about your brand.
Our deep dive consists of in-depth research that produces valuable insights to inform and shape the foundational elements of your brand. Typically done as an add on to brand strategy, we’ll hold focus groups with your internal and external audiences to better understand their needs, as well as their current perception of the brand. We will then bring you our complete set of recommendations.
Brand design is a dynamic way to identify, set the tone, and earn credibility for your brand. Once your objectives have been defined, everything we design is driven out of a strategy, ensuring any design, photo, or video work conveys what you do and what you’re about in an impactful, authentic way.
- Brand design / visual identity
- Website design & development
- Logos and icons
- Billboards
- Print collateral
- Environmental signage
- Social media posts
- Animation
- Typography
- Apparel
- Packaging
- Annual reports
“We’ve seen significant improvement in brand awareness. That has led to the attraction of people to come to work for us. And it’s also opened doors with prospective clients. I would say it led to doors opening with government officials and other people with whom we’re trying to work in the community.”