Brand Is. Nov 9th.
10 minutes each.
Q&A at the end.
All about brand.
Doors open at 5:30pm | First speaker at 6:30pm | Food • Wine • Craft beer | Tickets: $10 in advance. $15 at the door. | Only 100 tickets available.
Networking before, between, and after sessions. Food and drinks provided by Cultivate.
Brand Is Speakers.
At Rowboat Creative, we’re business-minded “art kids.” In a saturated market, staying ahead of the game is key. I think that’s why we’ve become a staple in the decorated apparel/merchandising industry. Our brand embodies innovative creativity. It’s our identity, our fingerprint.
Historically, brand has been the painted face on a product or company. But now, it’s more of an experience or connection point. Human-centered design is looking at people as people, not just users or customers, because the emotional response a person has to your brand is really important.
I think brand starts with a unique story. You have to ask yourself, “Who are we? And what are we?” Discover what sets you apart. Once you can communicate the entire culture of your brand, that’s when you can dial in the look and feel.
I love brands that are willing to take a risk and collaborate with other brands. Collaboration between brands is something that really drives a lot of movement and engagement. Pairing different brands that share similar aesthetics, drive, and vision allows you to create new and interesting stories.
Our Fall 2018 speaker lineup is in the works
Do you have something to say about brand, marketing, the creative process, or something related? Please fill out the form below. We look forward to hearing from you!