What you do matters.

But it’s easy to be overlooked and ignored when people don’t understand why it matters. We want to know what matters to you and why, so we can make sure others do, too.

It’s time to take a stand, tell your story, and live your purpose… so you can matter more.

Interested in learning more about our capabilities?


Chris Choi

Web & Mobile Application Developer

In my role, it’s important for me to think about what the end user is looking to do at every step of the process. But it’s not just remembering the user’s daily tasks — it’s also keeping in mind what they’re trying to build in the end. Because it’s not just about, say, pouring concrete. It’s about building a community. And that’s the most important thing.

Chris Pierik

Creative Director / Co-founder

Mattering is finding the thing your audience cares about and speaking about it in such an emotional way that we move your audience to do something. Creative is much more memorable when you can make someone feel something at their core. It makes people listen and sets you apart from your competition. This can be challenging, but when you get it right, it’s so rewarding.

Dan Skubal

Creative Director

As an editor, I’m always looking to highlight moments that matter and create empathy around them. It’s about helping an audience understand the world they live in and experience situations that help broaden their horizons. Video is a powerful medium and seeing our creative manifest itself throughout the creative process is quite exciting.

Emily VanHoff

Art Director / Designer

There’s a big difference between making work that looks nice and making work that’s accomplishing what it needs to by hitting the right objectives. I’m able to create meaningful design work because I’m involved in the process — I get to know the client and the company culture, as well as the audience, helping me understand what matters. From there, it’s about how far I can push it to make something that’s interesting and impactful.

Jeff Rosal

UI/UX Developer

I had no idea that my fascination of anthropology, classical music, and digital photography would lead me into the world of UX design. I suspect it’s because I’ve always wondered how and why people do the things they do. I’m all about getting inside a user’s head to identify what matters most to them. Then I compose an experience that’s visually appealing and motivates them to read more.

Jenny Schuler

Art Director / Designer / Developer

My niche is in the design and development of apps and web. Most days, I’m tasked to solve a unique problem that a client is struggling with and I try to solve it in a way that’s functional and beautiful. It’s a simple balance of coding and design that can be difficult at times, but very rewarding. It’s about creating something that really matters.

Jen Werner

Finance Manager

In a world of creatives with limitless ideas, I’m the linear thinker focused on the tasks, bridging the gap between the work and the numbers. I’m all about being transparent, fair, and empathetic to make sure we’re meeting deadlines and things aren’t falling through the cracks. It’s about being efficient and seeing our work through to the end.

John Baldauff

Business Development

My role is to find clients that are interesting and compelling, and work with them to make sure Cultivate is helping them reach the people they serve. I’m here to build relationships, do research, listen well, and make connections.

Kimberly Laughlin

Associate Creative Director / Strategist

Brands have something they want to say and typically come to us for help communicating that. Because ultimately, companies want to serve a real purpose, and they want people to care. I love helping brands define why they matter in a way that’s relative to the needs of their customers, and then articulate that in a way that feels authentic and ownable.

Kristen Romaniszak

Associate Creative Director / Brand Manager

From a client perspective, I prioritize making sure they always feel heard and understood. I then carry this through internally by ensuring our work always delivers on the client’s objectives in a new, exciting way. I’m never OK with simply repackaging something we’ve done before, because every client and every project deserves work that’s sincere and authentic.

Kyle Talbot

Web & Mobile Application Developer

When I think about how I'll help our clients matter in terms of end user experience, I mostly want the end user to not think about me at all. By that I mean, I want the end user to not think of the programs as being built so much as springing forth fully formed from our clients' intentions as Athena emerged fully grown from Zeus' forehead. I want to help our clients matter by being unnoticed — in the best way possible.

Laura Farmer

Senior Producer

Mattering is all about filtering what’s important — not only what’s important to our target audience, but to everyone involved in making the creative, as well. I want to be there for the client and make sure the things we’re producing make sense, while at the same time listening and coaching to keep everyone focused and energized.

Mark Wierda

President / Co-founder

We recognize that we can only help our clients matter if they first matter to us. Our crazy talented team excels in understanding what's most important in any given situation, and we're always seeking ways to create meaningful connections through brand strategy, creative campaigns, and technology tools.

Max Boganets

System Architecture, Development

I’m a systems architect, which means my day to day is project work on all levels, from the general idea to the final tasks. Because I work on projects from the beginning, I always try to figure out not just what the client wants, but what the client needs — this is important. I bring a part of myself to every project, because I want to be proud of the work we do.

Melissa Morley


As a photographer, I’m less concerned about taking photos that sell a product or service. I’m more concerned about capturing a feeling and connecting it with a bigger message. Photos have the power to portray emotions — and help our clients stay relevant, visible, and matter more in the communities they serve.

Michael Holloway

Designer / Developer

My first considerations when building anything are the experience of the user and how they will live with the interface. Working this way challenges my own way of thinking and helps me develop the product in a different light — one that feels natural and intuitive, rather than built by a developer. When I do this successfully the user quickly forgets the product was built at all, and they can focus on using the product to make their lives better.

Nathan Uno


It’s very easy to get lulled into this idea that what matters to you is also the thing that matters most to your customers. Sure, your customer may need the things you offer, but why do they want those things? Mattering is about figuring out how we get their actions to align with your outcomes. Once aligned, we can take a position and create impactful work.

Paul Warner

Technical Lead

As an app creator, I’ve learned that by focusing on brand and higher level concepts I can build better tools for our clients and be a better software developer at the same time. I’m now able to make smarter decisions on what tools our clients need while also understanding how those tools will be used to further the organization.

Rick Schuler

Studio Manager

Every day I try to do things that matter to our employees so they're able to do things that matter to our clients. A big part of what makes us different is understanding the big picture and focusing on what's important to the client and why it's relevant to their customers.

Wally Ottenhoff

Web Lead

Most people approach us just wanting a website, but soon realize that alone won’t solve their problem. It’s my job to dig deep, working toward a common goal to make sure we have a cohesive message infused through everything we produce. Once we’ve locked into that idea, our work really starts to matter.