Communicating a mission and telling the story of why others should get involved
Highlighting the appeal and relevance of these beloved books by repositioning the brand
Reaching a new, younger audience through a program that also provided in-store support for retailers
Authentically conveying the brand’s experience and expertise in order to bring perception in line with reality
Watch the Interview
917 West 18th Street, Fifth Floor
Chicago, Illinois 60608
© 2018 Cultivate Brands.